Insights

Technical thinking from the team. Performance, architecture, cloud economics, and the occasional opinion.

Core Web Vitals in 2026: The Metrics That Actually Move Conversion

Most teams optimize the wrong metric. Here's which Core Web Vitals actually correlate with revenue — and the three interventions that deliver 80% of the improvement.

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ai-llm

LLM Copilots Done Right: When AI Automation Helps (and When It Hurts)

Everyone's shipping an AI copilot. Most of them make the product worse. Here's our framework for evaluating whether an LLM integration will actually improve your users' workflow.

Feb 2026 · 7 min read

cloud

Cloud Cost Hygiene: A Monthly Checklist for Teams Burning Cash on AWS

Your AWS bill is 40% higher than it needs to be. We know because every audit we run finds the same seven problems. Here's the checklist.

Jan 2026 · 6 min read

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